Ag Marketing Accelerator

Ag Marketing Accelerator Digital Program

We empower Agribusinesses across Australia and New Zealand with bespoke digital marketing training to enhance visibility, reach new customers and cultivate warmer relationships with prospects.

Interested in this course? Email us at [email protected]

Program Curriculum

1. Welcome Note from Tegan
1. Your Business Mission & Your "Why"
2. Marketing Audit - Start Here
3. Marketing & Sales Check List
4. Marketing Strategy - Your Game Plan [Download the Playbook & Marketing Calendar]
5. Understand your Buyers Journey
6. Market Research
7. Useful Downloads Directory (Strategy & Planning)
1. Digital Marketing & Communication Platforms Explained
2. Content Marketing
3. Lead Magnets - Client Case Study & Value-Adding Resource
4. Creating Digital Content: workflows, hacks & fast action tips (Masterclass)
5. Content Creation: Software, Tools, Tips and Apps
6. Useful Downloads Directory (Content Creation)
7. Google My Business - how to set up
1. Social Media Strategy
2. Recording: How to schedule social media content & review analytics
3. FACEBOOK BUSINESS PAGE - How to set up a Business Page from Scratch
4. FACEBOOK GROUPS - How to find/network/share/engage
5. FACEBOOK - How to create a Facebook Business Group OR a Facebook Business Event
6. How to invite followers to your Facebook Event
7. Social Media Paid Ads - Objective: Get Started. Training #1
8. Social Media Paid Ads - Objective: Target Existing Audience. Training #2
9. Social Media Paid Ads - Objective: Generating leads & contacts + creating targeted audiences. Training #3
10. Part 1: Retargeting Website Visitors: Setting up the Meta (Facebook) Pixel & Custom Audience from your Website Traffic
11. Part 2: Retargeting Website Visitors: Setting up a Facebook Ad using Custom Website Visitors Audience
12. Part 3: Retargeting Ads - Set up custom a audience & ad from one of your popular/trending Facebook Videos
13. Video Marketing & Advanced Paid Ad Funnel Introduction
14. Useful Resources & Downloads (Social Media)
1. Get Started!
1. Your Brand Tone of Voice
2. Basic Graphic Design - Getting Started with Canva.com
3. Further Training on Graphic Design & Canva Masterclass
1. The role of your website (Masterclass)
2. Getting Started Website Essentials [Downloadable Checklist]
3. Privacy Policy Template
4. SEO Keyword Research
1. List Categories & CRM (Getting Started)
2. MailChimp
3. Useful Downloads
1. How to take quality photos & video - Masterclass with guest Photography Presenter
2. Video Marketing for your Agribusiness: Videography Tips, Video Content Ideas & Scripts
3. BONUS MASTERCLASS: How to use a drone to capture footage
4. How to film livestock (processes/time saving tips & apps/equipment we use)
5. Start editing your own videos
1. Useful Downloads Directory (Sales) Client Case Study Qs/Templates, Sales Call Scripts/Processes etc.
2. Tegan's Sales Related Tips
1. Simple Annual Marketing & Sales Review
2. Simple Annual Marketing & Analytics Review [Download]
3. Using Analytical Tracking Links for Better Marketing Insights
1. Master your Marketing Mindset
2. Customer Purchase Triggers & Motivation Factors
3. Pull vs Push Marketing - Find the Balance
4. The Formula for Change (in people) and how it relates to buying/selling
5. WEBSITE ANALYTICS: Wix Real-Time Insights and Automation
6. Outsourcing Content Creation Work (Video + Directory List)
7. PODCAST: How to leverage AI and ChatGPT in your marketing
8. Time Management and Focusing Tips
1. AMA Coaching Schedule (Updated 27 May)
2. HOW TO ACCESS LIVE COACHING WEBINARS
3. COACHING FORM - PLEASE SUBMIT PRIOR TO MONTHLY WEBINARS
1. Tue, Jun 06 2023 Monthly Meet Up [RECORDING]
2. Tues, Jul 04 2023 Monthly Meet Up: PAID ADS OVERVIEW [RECORDING]
3. Wed, Aug 09 2023 Monthly Meet Up: PHONE PHOTOGRAPHY MASTERCLASS [RECORDING]
4. Tues, Oct 03 2023 Monthly Meet Up: CREATING CONTENT MASTERCLASS [RECORDING]
5. Tues, Dec 05 2023 Monthly Meet Up: Websites and how to get started (GUEST PRESENTER) Masterclass [RECORDING]
6. Tues, Jan 9 2024 Monthly Meet Up: Session 1 Social Media Intensive Series
7. Tues, Feb 6 2024 Monthly Meet Up: Graphic Design Basics with Canva.com [Masterclass Recording]
8. Tues, 5 March 2024 Monthly Meet Up: How to create online connections and networks [Masterclass Recording]
9. Tuesday, 9 April 2024 Monthly Meet Up: SEO Keyword Research & Video Editing [Masterclass Recording]
10. Wednesday, 17 April 2024 Monthly Meet Up: Advanced Video Ad Funnel & your buyers thought process
11. Monday, 10 June 2024 Monthly Webinar: How and when to communicate with your networks [Recording]
12. Monday, 8 July 2024 Monthly Webinar: Analytics & Annual Audits
13. Monday, 15 July 2024 BONUS Webinar: "From Crickets to Top Clients"
14. Monday, 12 August 2024 Monthly Webinar Recording [Content Creation, Social Media Platforms, Filming Rams]
1. Tell us how you went / Share your Ag Marketing Experience (2 min survey)

About this course

76 lessons

Focus your marketing strategy. Professionalise your communications. Elevate your brand.

START TODAY

Ag Marketing Accelerator Digital Program

Program Curriculum

WELCOME TO THE AG MARKETING ACCELERATOR!

Strategy, Audit & Planning

Content Marketing Strategy & Creation

Social Media Marketing

30 DAY CONTENT SPRINT

Branding & Graphic Design

Everything Websites (& SEO)

Email Marketing

Photography & Videography

Sales Calls & Processes

Annual Marketing Review & Analytics

Bonus Trainings, Resources & Tutorials

[SUPPORT] MONTHLY COACHING WEBINAR SESSIONS

MONTHLY MASTERCLASS RECORDINGS

One last thing to do

About this course